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Positive judgment of the European Court of Justice strengthens the position of Redcare Pharmacy and its customers.

Sevenum, the Netherlands, 27 February 2025

 – Redcare Pharmacy welcomes today's judgment of the European Court of Justice that advertising measures that promote the purchase of prescription medicines in the form of direct discounts or payments of an exact amount are allowed.

This confirms Redcare Pharmacy’s long-standing position since the ECJ’s judgment in 2016 (C-148/15, Deutsche Parkinson Vereinigung) that it is entitled to grant bonuses on prescription orders to the benefit of its customers.

“As Europe's leading customer-centric online pharmacy, we welcome this judgment, which offers us the opportunity to further optimise our customer offerings. We will carefully review the judgment,” Olaf Heinrich, CEO of Redcare Pharmacy, comments.

Link to the ECJ press release, English and German version: 

https://curia.europa.eu/jcms/upload/docs/application/pdf/2025-02/cp250023en.pdf

Founded in 2001, Redcare Pharmacy (formerly Shop Apotheke Europe) is now the leading online pharmacy in Europe and currently active in seven countries: Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland.

The company is headquartered in Sevenum, NL in the heart of Europe, with further locations in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven.

As the one-stop pharmacy of the future, Redcare Pharmacy offers around 12.5 million active customers a wide range of more than 150,000 products at fair prices. In addition to over-the-counter medicines, nutritional supplements, beauty and personal care products, and a wide selection of health-related items in all markets, the company also offers prescription drugs to customers in Germany, Switzerland and the Netherlands.

Pharmaceutical safety is always the top priority. With pharmacy at its core, providing sound pharmaceutical advice is clearly at the center of Redcare's focus. The “Care” in the name stands for a wide range of services for all stages of life and health issues: from marketplaces to unique delivery options and medication management.

Redcare Pharmacy N.V. has been listed on the Frankfurt Stock Exchange (Prime Standard) since 2016. As of June 19, 2023, the company is a member of the MDAX selection index.

Redcare Pharmacy welcomes today's judgment of the European Court of Justice that advertising measures that promote the purchase of prescription medicines in the form of direct discounts or payments of an exact amount are allowed.