Terms of use

Privacy

Privacy Settings

Imprint

Contact Us

Carolina Teichmann Cravo

Get in touch and send us an email.

Want to know more?

Linkedin

Facebook

About Us

Why Redcare?

Facts & Figures

Public Affairs

Our Company

About Redcare

News & Events

Sign up

Newsroom

Our Impact

Sustainability

Overview

Share

News

Events and Publications

Corporate Governance

Contact

Investor Relations

Our Culture

Teams

Jobs

FAQs

Career

No results found

About us

Careers

LinkedIn

Twitter

Customers prefer redeeming e-prescriptions via smartphone.

Sevenum, the Netherlands, 19.11.2024. Redcare Pharmacy continues its strong growth in over-the-counter (OTC) and prescription (Rx) medications 

. Customers almost exclusively use their smartphone app to redeem their electronic prescriptions.

The vast majority of people in Germany can imagine ordering medicines online from a pharmacy: this applies to both over-the-counter (87%) and prescription medicines (74.5%) 

For Redcare Pharmacy customers in Germany, this has been possible in a fully digital way since May 2024: Using the CardLink solution, e-prescriptions can be redeemed easily via smartphone in the Shop Apotheke app. Customers simply hold their health insurance card up to their smartphone, the e-prescription is loaded and the order can be completed directly through the app.

More and more customers are choosing to redeem their e-prescriptions directly via the app.

The growing popularity of this digital solution is reflected in app downloads and the proportion of prescriptions redeemed via the app:

Customer acceptance of the fully digital solution is also reflected in the continued dynamic growth in Rx sales (+134% in October 2024). In terms of sales volume, Redcare Pharmacy's market share of prescription medicines in Germany more than doubled between January and October 2024.

Olaf Heinrich, CEO of Redcare Pharmacy, comments: „"We’ve made the e-prescription truly digital – and our customers very thrilled Redeeming their e-prescriptions conveniently via smartphone allows them to experience the benefits of a fully digital patient journey for the first time.”

Learn more about how to redeem e-prescriptions digitally:

https://www.shop-apotheke.com/e-rezept-elektronische-gesundheitskarte/#how-does-nfc-work

Originally founded in 2001, Redcare Pharmacy N.V. (formerly known as Shop Apotheke Europe N.V.) today is the leading e-pharmacy in Europe, currently active in seven countries: Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland.

Headquartered in Sevenum, close to the Dutch city of Venlo and in the heart of Europe, the company has locations in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven.

As the one-stop pharmacy of the future, Redcare Pharmacy offers almost 12 million active customers a wide range of more than 150,000 products at attractive and fair prices. Besides OTC, nutritional supplements, beauty and personal care products as well as an extensive assortment of health-related products in all markets, the company also provides prescription drugs for customers in Germany, Switzerland and the Netherlands.

Pharmaceutical safety is of top priority. Being a pharmacy at its core, Redcare stands for comprehensive pharmaceutical consultation service. Since care is at the heart of everything Redcare does, the company provides services for all stages of life and health. This ranges from its marketplaces to unique delivery options and medication management.

Redcare Pharmacy N.V. has been listed on the Regulated Market of the Frankfurt Stock Exchange (Prime Standard) since 2016. As of 19 June 2023, the company is a member of the MDAX selection index.

 All financial figures are based on the quarterly financial report dated 5 November 2024 (

The vast majority of people in Germany can imagine ordering medicines online from a pharmacy: this applies to both over-the-counter (87%) and prescription medicines (74.5%).